We consulted, architected, and delivered bookmymall.com — a full multi-portal SaaS ecosystem connecting Mall Media Owners, Brands, and Agencies with AI-powered intelligence at its core.
The Challenge
"Mall Media booking in India was fragmented, opaque, and entirely phone-driven. We built the infrastructure to change that."
Mall operators had no way to showcase their media inventory at scale. Brands and agencies had no visibility into pricing, availability, or past performance. Execution was tracked on WhatsApp. We set out to change this.
Our Engagement
Market analysis, stakeholder mapping, and platform strategy for a three-sided marketplace in Mall Media.
Designed the data model, portal architecture, and integration strategy for three interconnected user portals.
End-to-end development using Node.js, React, and PostgreSQL — from sprint one to production launch.
Designed and built the intelligence layer for booking recommendations, revenue analytics, and campaign performance.
The Platform
Each portal solves a distinct pain point. Together, they create the digital infrastructure for India's Mall Media economy.
PORTAL 01
Mall Media OwnersEmpowers Mall Media Owners to list, manage, and monetize Activation Centres and Media Assets — transforming what was a manual, phone-driven process into a transparent, digital-first marketplace.
PORTAL 02
Brands & AgenciesBrands and agencies can discover, compare, shortlist, and book mall media across properties — with complete transparency on pricing, availability, and past performance data.
PORTAL 03
Central OperationsThe operational nerve centre — giving internal teams, mall managers, and agencies real-time visibility into campaign execution, status tracking, and exception management.
Intelligence Layer
The platform is backed by an intelligence layer focused on two core areas — understanding the location context of each asset, and enabling smarter, data-driven pricing decisions.
Each mall asset is enriched with contextual location signals — catchment footfall patterns, zone-level audience profiling, nearby POIs, and Area Wealth Index (AWI) data — giving buyers meaningful context before they book.
Dynamic pricing support informed by zone demand, seasonal footfall trends, and asset occupancy — helping Mall Owners price competitively and giving brands confidence in the value of each placement.
Technology Stack
Fast, component-driven UI across all three portals with Vite for blazing build times and optimized SSR-ready output.
Robust Node.js backend with well-structured APIs powering multi-portal logic, booking workflows, and real-time execution updates.
PostgreSQL as the primary data store — relational integrity across complex booking relationships, asset hierarchies, and financial records.
Whether you're a Mall group looking to digitize your Media inventory, or a PropTech startup building for retail — we bring the platform thinking and delivery track record.